Not Your Average Brand
Not Your Average Brand
Kierra Conover
Ep 22. The content strategy that cost my pool designer a $20,000 sale from me
17 minutes Posted Oct 2, 2023 at 9:00 am.
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Show notes
In this episode, I'm breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you're wondering why showcasing your best work isn't driving sales, or if your channels aren't primed to convert leads, this episode is for you. In this episode, we'll discuss:
My personal experience with a pool company's misaligned marketing approach
The pitfalls of having a one-size-fits-all content strategy across platforms
The significance of addressing client objections and questions through content
Key lessons for ensuring your marketing accurately represents your services
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