Not Your Average Brand
Not Your Average Brand
Kierra Conover
The Not Your Average Brand Podcast is hosted by marketing strategist and studio owner Kierra Conover. Kierra created her studio in a season when everyone was abandoning the agency model for a more simple coaching business. While her peers were focused on making courses and digital products she took a less popular approach and launched a marketing agency with 1:1 services at its core. Now she helps other multi-passionate CEOs scale their businesses by teaching them how to sell multiple services and leverage multiple marketing platforms to do so.
Ep 35. Our Efficiency Model Pt 2 | How I Manage an Agency With Less Than 3 Meetings a Month
In this episode, I'm focusing on how we're streamlining communication processes at my agency. You'll get a peek into the roles in my agency and how they shape our client interactions. In this episode, we'll cover: The diverse and dynamic roles within my team and their impact on our agency Our strategy for bi-weekly client meetings and the rationale behind this choice How we manage to achieve more with fewer internal meetings Tactics for ensuring clear and efficient communication with clients Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 21, 2023
10 min
Ep 34. Our Efficiency Model Pt 1 | Our Approach to Changing How Coaches Scale
In this episode, I'm unveiling our new mission at the studio: Efficiency in scaling your coaching business. If you've been caught in the high-speed world of coaching and feel overwhelmed by the pace, this one's for you. In this episode, we'll cover: Why we've chosen 'Efficiency' as our guiding word and mission The common pitfalls for coaches in the rapid scaling process Our unique approach to crafting a single, impactful marketing strategy How our comprehensive approach aims to revolutionize your scaling process without compromising your personal life Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 18, 2023
11 min
Ep 33. What We Are Investing in For 2024
In this episode, we're peeling back the curtain on our strategic investments for 2024. I'm excited to share how we're expanding our team with key roles and shifting our focus to areas that promise the most growth and efficiency. In this episode, we'll cover: How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager Our focus on long-form content, such as blogging and podcasting, to strengthen audience connections The evolution of our social media strategy to align with our overarching business goals Insights into my decision-making process for mentorship investments and their impact on our growth trajectory Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 14, 2023
11 min
Ep 32. How I Invested in My Business in 2023 as a Full-Time Entrepreneur
In this episode, I'm taking you through my entire roundup of investments from my first year as a full-time entrepreneur. If you're curious about the behind-the-scenes decisions and strategies in scaling up, this episode is for you. In this episode, we'll cover: The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship A comprehensive look at my investments, including coaching, consulting, design, team, systems, and digital products How I streamlined my systems and made strategic team updates to align with my business goals Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 11, 2023
22 min
Ep 31. How We Predict Your Sales Conversions Before the Carts Open
In this episode, we're diving into a challenge many coaches face during launches: figuring out if your content is actually converting. If you've been in the dark about whether your efforts are resonating, this episode is for you. In this episode, we'll cover: The stress of launching without clear feedback and how common it is among coaches Why tracking data and conversions is key to understanding your launch's effectiveness Examples that highlight the power of targeted data analytics in refining launch strategies Strategies for better planning and executing launches to achieve your desired financial results Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 7, 2023
11 min
Ep 30. How to Lower Your Marketing Expenses During Launching
In this episode, we're tackling how to cut down on those sneaky marketing expenses, especially during launches. This is crucial for those looking to grow their coaching businesses or group programs. In this episode, we'll cover: Uncovering hidden expenses in marketing and launching that you might not have considered The critical role of financial and operational planning in reducing costs Strategies for aligning your financial goals with marketing efforts Effective ways to plan your launches to optimize expenses and maximize results Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Dec 4, 2023
11 min
Ep 29. How to create unique messaging in a saturated industry
In this episode, I'm breaking down the four key ways to make your messaging unique, no matter what you're selling. If you're a business coach stuck in the 'how do I stand out' rut, or if your service feels too complex to explain simply, this is for you! In this episode, we'll cover: Using your specific background or story to influence your messaging Adding a twist to your client experience or delivery to set you apart The importance of having a 'hill you will die on' How to take industry-standard ideas and push them one step further in your messaging Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more ⁠⁠DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now
Nov 30, 2023
10 min
Ep 28. How to sell low ticket offers without talking about how “affordable” it is
In this episode, I'm tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we'll explore, How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable' How to connect with your audience in a way that makes them feel like you're reading their minds How to shift your marketing focus from price to real value and benefits of your offer Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More ⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Nov 27, 2023
5 min
Ep 27. I don’t want to be on Instagram but all my clients come from there
In this episode, I'm addressing that ever-pressing dilemma: 'All my clients are on Instagram, but I don't want to be.' Sound familiar? If you've ever felt trapped by a platform or overwhelmed by trying to engage your audience in new ways, this one's for you. In this episode, we'll cover: The real reasons many feel glued to platforms like Instagram What we can learn from grocery stores about training your audience My personal pivot from Instagram stories to more passive channels Why you're not seeing the engagement you want and how to change it Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Oct 19, 2023
10 min
Ep 26. Our framework to help you sell your offer on multiple marketing platforms
In this episode, I'm peeling back the layers of omnichannel marketing, revealing the unexpected role of mindset in driving strategy. If you've been spinning your wheels in the content mud or getting tripped up on where to show up online, this episode is for you. In this episode, we'll cover: The role of mindset in omni-channel marketing Three essential platforms and why each is important for your strategy How our CMO services assist in integrating this strategy and identifying the most effective platform Our services are now booking CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠ 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
Oct 16, 2023
13 min
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