Show notes
In this week's episode, Adeel Syed, the COO of SPC tells us all about the undertaking of creating a seamless digital experience, unique challenges that come with targeting the niche market of young students, and how technology is transforming the loyalty landscape in 2020.If you'd like to be a guest on a future episode or want to hear more about a topic, email us at [email protected] Guide: 00:30 - Introductions00:56 - Career Prior, to Now01:40 - Elevator Pitch for SPC02:52 - Target Market of Students04:48 - Hit or Miss Initiatives 05:41 - Key Features of Digital Transformation07:40 - Looking to Other Companies08:40 - Benefits of Partnership Model11:01 - Future of SPC11:50 - Gen Z13:40 - Building a Digital Team15:20 - Loyalty Landscape17:10 - Book Recommendation18:00 - Key Points19:00 - Shoutout + Contact InfoSocial:https://www.instagram.com/north_report/https://www.linkedin.com/company/the-north-reportLinks:https://www.linkedin.com/in/adeelasyed/https://spccard.ca/
