Show notes
From Sydney Australia, North Report speaks with Philip Shelper; the CEO at Loyalty & Reward Co and Author of 'Blockchain Loyalty'. They speak about a variety of topics including the homogenization of loyalty designs, the importance of simplicity and studying consumer psychology to create the most effective loyalty and rewards program.Enjoying North Report? Be sure to tag us @north_reportTime Guide:00:30 - Introductions01:29 - Competitor monitoring03:09 - Blockchain Loyalty04:12 - Here to stay?05:31 - Sectors Consulted06:05 - How do they differ?07:30 - Differentiating your program08:59 - Human Psychology09:23 - What are people getting wrong?11:03 - People arent spending enough11:32 - Why loyalty programs?13:29 - Card Linking14:05 - How has the space changed?16:08 - Hyper-Personalization16:40 - What’s in your basket?17:53 - What would you have told yourself?19:55 - Current Projects21:15 - 3 Takeaways22:53 - OutroSocial:https://www.instagram.com/north_reporthttps://www.linkedin.com/company/the-north-reportLinks:https://www.linkedin.com/in/philipshelper/http://blockchainloyalty.io/If you'd like to be a guest on a future episode or want to hear more about a topic, email us at [email protected]