Nir And Far: Business, Behaviour and the Brain
Nir And Far: Business, Behaviour and the Brain
Nir Eyal
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When Distraction is a Good Thing-Nir&Far
11 minutes Posted Apr 23, 2018 at 6:00 am.
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Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price.  Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do without them?
Clearly, there are benefits to distractions as evidenced by the fact that nearly everyone on earth seeks them out. But why? Although they seem to pull us away from more important things, what purpose do they serve? And, when at times
Our brains have a limited ability to focus. We can’t pay attention to everything around us all at once so we must choose what to focus on. For example, we may choose to focus on work while struggling to resist more interesting distractions.
You can read the Nir and Far blog post on: When Distraction Is a Good Thing https://www.nirandfar.com/2017/06/when-distraction-is-a-good-thing.html
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