Nir And Far: Business, Behaviour and the Brain
Nir And Far: Business, Behaviour and the Brain
Nir Eyal
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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support
The Real Reason Apple and Google Want You to Use Your Phone Less-Nir&Far
Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own interests? Perhaps the tech giants have had a change of heart or have been persuaded by public pressure to change their ways? Hardly.I studied the sophisticated psychology these companies deploy to keep people hooked and wrote a book about how they do it. At first glance, it appears their business model would benefit from addiction. The more you use your phone, the more money they make through the apps you buy and the ads you view. However, the addiction story falls short when considering the long-term interests of these companies. Apple and Google are making it easier for consumers to cut back on phone use because it is in their interest to do so. In this case, what’s good for the user is also good for these companies’ bottom lines. Apple and Google don’t want you to get addicted. Addiction is a compulsive harmful behavior. Rather, they’d prefer you form healthy habits with your digital devices. You can read the NirAndFar blog post on: The Real Reason Apple and Google Want You to Use Your Phone Less https://www.nirandfar.com/google-apple-less-phone-use/ NirAndFar, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Oct 12
5 min
Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.-Nir&Far
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming (on its own) does not cause disorders like addiction. You can read the NirAndFar blog post on: Kids' Video Game Obsession Isn't Really About Video Games. It's About Unmet Psychological Needs https://www.nirandfar.com/kids-video-game-obsession/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Oct 5
10 min
Stop Confusing Habits for Routines: What You Need To Know-Nir&Far
Habits are hot. Self-help articles extol the power of habits and books on the topic sell by the millions. Yet, like many pop psychology topics, the conventional wisdom about the effectiveness and application of habits is frequently outdated, misapplied, or flat out wrong. Building habits to change behavior the right way can be a wonderful tool to improve your life. But false notions about what habits are and what they can do can backfire. The idea of building a habit is very appealing. The popular notion that tasks can be put on autopilot makes habits sound effortless. Wouldn’t it be great if you could simply make a habit out of doing tasks like exercising, journaling, paying bills, or running a side business? Unfortunately, you can’t. Habits don’t work that way. You can read the NirAndFar blog post on: Stop Confusing Habits for Routines: What You Need To Know https://www.nirandfar.com/habits/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Sep 28
14 min
The Most Important Skill of the Future is Being ‘Indistractable’-Nir&Far
I know how distractions work from the inside. For over a decade, I’ve helped tech companies build products to keep you clicking. In fact, I wrote the book about it in 2014: Hooked: How to Build Habit-Forming Products. I wrote Hooked for companies who wanted to help their customers build healthy habits, like going to the gym regularly and eating right. But in the process of researching the book, I found that some products drew some people in too much, including me. I remember sitting with my daughter one afternoon doing activities from a book written to help daddies and daughters bond. One exercise consisted of asking each other the following question: “If you could have any superpower, what would it be?” Between the moment I asked the question and when my daughter could answer, I felt a buzz in my pocket. A work email diverted my attention. You can read the NirAndFar blog post on: The Most Important Skill of the Future is Being 'Indistractable' https://www.nirandfar.com/skill-of-the-future/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Sep 21
15 min
Peak-End Rule: Why You Make Terrible Life Choices-Nir&Far
Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. It’s New Year’s Eve. There I am on the dance floor - it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. I gasp as the cold brew winds its way down my back. But he’s too drunk and the music is too loud for him to notice. Is this supposed to be fun? What am I doing here? I hail a ride to get out of there. You can read the NirAndFar blog post on: Peak-End Rule: Why You Make Terrible Life Choices https://www.nirandfar.com/peak-end-rule/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Sep 14
8 min
This is How to be Less Distracted By Having Fun in Tedious Tasks-Nir&Far
From comic books and radio programs to TV shows and Atari games, the world has always been full of things that distract us. Today, most of us blame our phones or, more specifically, social media, Words with Friends, or Netflix as the reason we can’t get anything done. Yet these aren’t the real culprits. Instead, our distraction is usually driven by our desire to escape discomfort, including boredom, fear, and anxiety. When you binge on The Office rather than doing your taxes, watching Michael, Pam, and Dwight is your (understandable) way of avoiding an activity you deem to be a tedious task. The secret to staying focused at times like these is not to abstain from The Office — you’ll just find another distraction — but to change your perspective on the task itself. You can read the NirAndFar blog post on: This is How to be Less Distracted By Having Fun in Tedious Tasks https://www.nirandfar.com/tedious-tasks/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Sep 7
13 min
Extrinsic Motivation: Why You Make Terrible Life Choices-Nir&Far
Everyone struggles with dwindling or misplaced motivation from time to time, and I'm no exception. Thankfully, I've learned to overcome my penchant for procrastination: getting what I want done, even when I don't feel like it. Learning the difference between the two kinds of motivation, extrinsic and intrinsic, made all the difference. Take the dirty work of household chores. Today, I'm generally pretty good at keeping things tidy. As a married dad, I clean the dishes, take out the trash, and make sure the shower drain stays unclogged. Don't be fooled though. I wasn’t always this way. You can read the NirAndFar blog post on: Extrinsic Motivation: Why You Make Terrible Life Choices https://www.nirandfar.com/extrinsic-motivation/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Aug 31
13 min
1 Thing You Need To Know To Save You From Your Email Inbox-Nir&Far
Is your email inbox taking over your work-life? Are you unable to get any “real” work done because you’re too busy responding to emails? Do you feel stressed, distracted, and overwhelmed when you see new emails pop up in your email inbox? You’re not alone. The average office-dwelling professional received 100 messages per day. Researchers have found that when people are interrupted during a task, by checking email for instance, they tend to subsequently make up for lost time by working faster. However this comes at a cost — higher levels of stress and frustration. You can read the NirAndFar blog post on: 1 Thing You Need to Know to Save You From Your Email Inbox https://www.nirandfar.com/email-inbox-office-hours/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Aug 24
7 min
How to Get the Most Out of Your Calendar-Nir&Far
It doesn’t so much matter what you do with your time; rather, success is measured by whether you did what you planned to do. It’s fine to watch a video, scroll social media, daydream, or take a nap, as long as that’s what you planned to do. To create a weekly timeboxed schedule, you’ll need to decide how much time you want to spend on each domain of your life. How much time do you want to spend on yourself, on important relationships, and on your work? Note that “work” doesn’t exclusively mean paid labor. The work domain of your life can include community service, activism, and side projects. You can read the Nir And Far blog post on: How to Get the Most Out of Your Calendar https://www.nirandfar.com/your-calendar/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Aug 17
5 min
Can't Kick a Bad Habit? You're Probably Doing It Wrong-Nir&Far
I had just finished giving a speech on building habits when a woman in the audience exclaimed, "You teach how to create habits, but that's not my problem. I'm fat!" The frustration in her voice echoed throughout the room. "My problem is stopping bad habits. That's why I'm fat. Where does that leave me?" I deeply sympathized with the woman. "I was once clinically obese," I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits? You can read the Nir And Far blog post on: Can't Kick a Bad Habit? You're Probably Doing It Wrong https://www.nirandfar.com/bad-habits/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support
Aug 10
7 min
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