Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread.

Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.”

You can read the Nir and Far blog post on: Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower https://www.nirandfar.com/2015/02/distraction-tech.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/