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Next in Media
Mike Shields
From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook
21 minutes Posted Apr 28, 2026 at 9:00 am.
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Show notes
Dude Perfect CEO Andrew Yaffe joins Mike Shields to unpack how the iconic trick-shot brand has scaled into a diversified media company. They dig into their family-audience moat, its co-created Xfinity ad with YouTube, the BODYARMOR partnership, and why Andrew thinks his company looks more like a sports league than a creator business.