Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.

From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.