Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.

SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.

Netflix Advertising VP Nicolle Pangis breaks down how the streaming giant scaled to over 250 million global ad-supported subscribers in just over three years by migrating to an in-house ad tech stack and blending programmatic data precision with massive culture-defining content tentpoles.

Georgia Pacific’s Javier Bustillos breaks down the hard realities of modern media, revealing how the consumer goods giant tackles walled-garden measurement gaps, modernizes in-house Marketing Mix Modeling, and tests AI capabilities without sacrificing human oversight.

NBCUniversal is transforming the fragmented television market by leveraging the year-round community power of reality TV, programmatic precision in live sports, and real-time AI-driven ad insertion to deliver rapid, full-funnel performance metrics for brands.

Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.

iSpot CEO Sean Muller joins Next in Media to break down how the post-2026 upfronts are shifting the TV advertising landscape toward trusted, outcomes-based measurement, the reality of AI-driven optimization, and what brands actually care about moving forward.

Jubilee Media founder and CEO Jason Y. Lee joins the podcast to break down how the digital-first studio builds scalable, format-driven unscripted content, navigates brand partnerships on hot-button topics, and bridges the gap between YouTube and traditional Hollywood.

This week, Mike is joined by WildBrain’s VP of Media Solutions, Emma Witkowski. Together, they dive into the major advertising disconnect in the kids' media space, how nostalgia is driving family shared screen time, and the way upcoming privacy rules like COPPA 2.0 are completely reshaping digital targeting.

Alan Moss, Amazon's ad sales chief, explains how the company stitched together sports, streaming, retail media, and AI into a single full-funnel pitch — and why that matters heading into this year's upfronts.