Collective Chief Innovation Officer Natalie Silverstein joins Next in Media at Cannes to unpack how brands can scale creator partnerships, navigate outrage-driven social media flashpoints, optimize video assets for LLMs, and survive the algorithmic reach recession.

Wpromote CEO Andrea Bendzick breaks down how independent agencies are leveraging targeted AI, strategic acquisitions, and scientific brand metrics to outmaneuver massive holding companies and drive real revenue.

Cadent President Doug Rozen joins Next to Media in Cannes to decode why total video planning and contextual television are replacing outdated frequency-heavy digital ad strategies.

Spotify is rapidly modernizing the audio advertising landscape by expanding its multi-format ad exchange, offering free first-party measurement tools, and launching cutting-edge generative AI features alongside natural language processing plugins that let brands buy and build campaigns directly from the command line.

VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.

Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.

Tinuiti Chief Product Officer Sean Odlum, joins Mike Shields at Cannes to break down why YouTube requires its own media classification, how clean room technology is unlocking deterministic measurement across connected TVs, and what it takes to crack cross-platform attribution.

Sam’s Club Connect VP and GM Harvey Ma reveals how a closed-loop, membership-driven model is redefining retail media by shifting from siloed, single-channel tactics to sensory, full-funnel experiences across a unified global ecosystem.

Vizio Chief Revenue Officer Mike O’Donnell reveals how their integration into Walmart’s commerce ecosystem is transforming smart TVs from passive viewing screens into scaled, full-funnel retail media platforms where audience engagement metrics serve as the ultimate input for measurable business outcomes.

SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization.