Discover how Epson teamed up with Amazon Ads and Emerge to shatter category preconceptions and launch its premium LightStudio projector, reaching 25 million viewers and driving over 80% new-to-brand sales through full-funnel streaming TV, Amazon Marketing Cloud, and AI bidding.

Former YouTube executive Tara Walpert Levy joins Mike Shields at the New York Stock Exchange to break down why creators are an enterprise capability rather than an ad channel, how giants like Unilever are shifting major ad budgets, and what it really takes to prove creator ROI against bottom-line business profit.

Nestlé’s Daniele Tundo and CreativeX CEO Anastasia Leng reveal how global brands are transforming creator marketing from fragmented PR experiments into a unified, high-ROI advertising discipline that scales paid media performance without sacrificing creator authenticity.

Discord Global VP of Advertising Adam Bauer joins Next in Media to reveal how the platform is expanding beyond endemic gaming with self-service ad tools, opt-in rewarded Quests, and native community activations built for three billion active gamers worldwide.

Spy Ninjas President Shelly Soriano details how the 47-million-subscriber YouTube franchise built a multi-revenue media empire through serialized storytelling, live entertainment venues, and proprietary talent incubation.

IQVIA Digital’s Justin Rosen joins Mike Shields to unpack why data fidelity and outcome-based measurement are redefining addressable TV, how AI accelerates workflows without fixing flawed data, and why linking upper-funnel targeting to real-world outcomes drives performance.

Betches senior video producers Tess Tregellas and Madeline Mahoney break down how modern publishers can scale from short-form social skits into premium, in-house scripted comedy without waiting for legacy studio green lights.

Industry analysts Brian Wieser and Luke Stillman unpack why The Trade Desk faces decelerating growth and 15% workforce cuts, demonstrating how founder-led open-web idealism disconnected from marketer demand for streamlined performance.

NBA Take-Two Media CEO Andrew Perlmutter reveals how sports leagues are unlocking massive Gen Z engagement by transforming basketball fandom into interactive, off-court digital entertainment and creator-led social content.

NFL Chief Data and Analytics Officer Paul Ballew breaks down why Nielsen’s rushed methodology updates threaten sports television measurement, driving major rights holders to explore alternative models.