IQVIA Digital’s Justin Rosen joins Mike Shields to unpack why data fidelity and outcome-based measurement are redefining addressable TV, how AI accelerates workflows without fixing flawed data, and why linking upper-funnel targeting to real-world outcomes drives performance.

Betches senior video producers Tess Tregellas and Madeline Mahoney break down how modern publishers can scale from short-form social skits into premium, in-house scripted comedy without waiting for legacy studio green lights.

Industry analysts Brian Wieser and Luke Stillman unpack why The Trade Desk faces decelerating growth and 15% workforce cuts, demonstrating how founder-led open-web idealism disconnected from marketer demand for streamlined performance.

NBA Take-Two Media CEO Andrew Perlmutter reveals how sports leagues are unlocking massive Gen Z engagement by transforming basketball fandom into interactive, off-court digital entertainment and creator-led social content.

NFL Chief Data and Analytics Officer Paul Ballew breaks down why Nielsen’s rushed methodology updates threaten sports television measurement, driving major rights holders to explore alternative models.

Vice President, Industry Insights & Content Strategy at the IAB Chris Bruderle, joins Mike Shields to break down why delivering sales outcomes is no longer enough to win CTV ad spend, how social video is outstripping streaming for SMBs, and where AI is actually transforming programmatic media.

Bright Mountain CDO Andy Davidson and Deep Focus Head of Media Analytics Kyle Krueger explain how brands fix broken marketing workflows, connect real-time audience insights across YouTube and linear CTV, and navigate creator partnership risks.

Ace Hardware Corporate VP Molly Hjelm breaks down how RedVest Media leverages late-mover advantage, seamless Pacvue tech integration, and real-time transaction data to build a high-ROI retail media network across 5,200 store locations.

Collective Chief Innovation Officer Natalie Silverstein joins Next in Media at Cannes to unpack how brands can scale creator partnerships, navigate outrage-driven social media flashpoints, optimize video assets for LLMs, and survive the algorithmic reach recession.

Wpromote CEO Andrea Bendzick breaks down how independent agencies are leveraging targeted AI, strategic acquisitions, and scientific brand metrics to outmaneuver massive holding companies and drive real revenue.