NFL Chief Data and Analytics Officer Paul Ballew breaks down why Nielsen’s rushed methodology updates threaten sports television measurement, driving major rights holders to explore alternative models.

Vice President, Industry Insights & Content Strategy at the IAB Chris Bruderle, joins Mike Shields to break down why delivering sales outcomes is no longer enough to win CTV ad spend, how social video is outstripping streaming for SMBs, and where AI is actually transforming programmatic media.

Bright Mountain CDO Andy Davidson and Deep Focus Head of Media Analytics Kyle Krueger explain how brands fix broken marketing workflows, connect real-time audience insights across YouTube and linear CTV, and navigate creator partnership risks.

Ace Hardware Corporate VP Molly Hjelm breaks down how RedVest Media leverages late-mover advantage, seamless Pacvue tech integration, and real-time transaction data to build a high-ROI retail media network across 5,200 store locations.

Collective Chief Innovation Officer Natalie Silverstein joins Next in Media at Cannes to unpack how brands can scale creator partnerships, navigate outrage-driven social media flashpoints, optimize video assets for LLMs, and survive the algorithmic reach recession.

Wpromote CEO Andrea Bendzick breaks down how independent agencies are leveraging targeted AI, strategic acquisitions, and scientific brand metrics to outmaneuver massive holding companies and drive real revenue.

Cadent President Doug Rozen joins Next to Media in Cannes to decode why total video planning and contextual television are replacing outdated frequency-heavy digital ad strategies.

Spotify is rapidly modernizing the audio advertising landscape by expanding its multi-format ad exchange, offering free first-party measurement tools, and launching cutting-edge generative AI features alongside natural language processing plugins that let brands buy and build campaigns directly from the command line.

VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.

Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.