Next in Media
Next in Media
Mike Shields
Why Marketers Are Still 'hedging their bets' on a Google Breakup, and the End of Cookies
21 minutes Posted Dec 22, 2024 at 10:00 pm.
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Next in Media spoke with Joe Doran Chief Product Officer at Epsilon, about whether we're likely to see a slew of walled garden anti-trust battles, why brands need to prepare for a world with less data regardless of what happens with cookies, and whether AI is taking over media buying.