VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.

Inside Spotify’s Ad Exchange Takeover

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.