Move The Needle
Move The Needle
Greg Hartle and Jason Zook
Fun and Unique Marketing Approaches to Help You Create Signal From The Noise
2 hour Posted Sep 5, 2019 at 7:00 am.
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2:00:36
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Show notes

Topics Discussed In This Episode:

  • Why Greg makes every attempt to see the world through his own lens instead of blindly taking advice, even from experts.
  • Jason talks about how to find great service providers for your business and why it's so important.
  • Jason gives an update on his "Make $500" digital program beta test, and the results are surprisingly poor.
  • Greg and Jason discuss how to stay motivated when your customers buy from you, but don't consume your work and apply what they learn.
  • Jason talks about his next experiment for Wandering Aimfully, "Build a Squarespace Site From Start to Finish" to see if it works as a unique marketing tactic and makes short-term cash, while allowing them to avoid having to do client work.
  • Jason explains how he decides whether or not to test unique marketing tactics that don't have pre-determined success rates or key performance indicators.
  • Greg talks about his philosophy behind "It's not just about What to do, but How you do it." (eg. Creativity, Empathy, In Service, Humor, etc.)
  • Greg and Jason discuss the early stages of Greg building an online presence and creating digital products.
  • Greg discusses opportunities to enter new geographical markets with Youngblood Coffee Roasters and whether or not it would be a good investment to do so.

Reach Jason Zook at hello[at]JasonDoesStuff.com

Reach Greg Hartle at Online[at]GregHartle.com