Topics discussed in this episode:

• Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls.
• Jason and Greg discuss their love of books despite not reading much when they were young.
• Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitment and the seller prestige.
• Jason discusses the importance of manually testing marketing and sales ideas before automating them.
• Jason shares his process for ensuring a company website creates the feelings your customers want and delivers the message you are hoping to convey.
• Greg and Jason discuss the importance of practicing the skills necessary to deliver an exceptional customer experience.
• Jason shares an experiment he is working on in which he hopes to use the results as a case study for the value they deliver in Wandering Aimfully.
• Greg discusses the effort he is making to reduce expenses for Only Ornaments and why it's an important step toward increasing his return on initial investment.
• Jason discusses the future of personalized experienes on websites and what he's doing to test this out on his own websites.
• Jason gives an interesting update on his Facebook advertising strategy for Caroline's online Better Branding course.

Reach Jason at Hello[at]JasonDoesStuff.com

Reach Greg at Online[at]GregHartle.com