Topics discussed in this episode:

• Greg talks about his challenges with choosing a niche industry for his digital product ideas when he doesn't want to be the brand.
• Jason talks about why a niche is so important with digital products sold online.
• Jason does his Liam Neeson impression.
• Greg and Jason get to the heart of why having a passion for the industry you want to serve is critical to your long-term success.
• Jason explains how to potentionally build an online product brand without being the face of the brand.
• Jason discusses changes in consumer buying behavior and the importance of tailoring your online marketing toward these behaviors.
• Jason talks about his experience working with his wife as his business partner.
• Jason shares why he creates Project Values before starting a new project within a business.
• Greg and Jason discuss the concept of "Enough" and how we've moved into a world where Hustle and More may no longer be what to aspire to as entrepreneurs.