We talk to our agents all the time about the fundamentals of building a successful business, but what about the fundamentals of building a marketing strategy? Join Abbie and Bonnie as we discuss Seth Godin's concept of the pyramid of modern marketing. 

We talk about setting your intention (who are you trying to reach?), how to retain the people in your database, creating remarkable client experiences, and earning your audience's permission. This episode will help you think through your audience and take control of your strategy for 2022. 

To read Seth Godin's article, click here.

To learn more about building your "tribe" and creating a brand that reaches the right people, watch the 'This is Marketing' course on C21Resource. You can find it here (12th video down).