More Than More
More Than More
CENTURY 21 Signature Real Estate
Welcome to More Than More Podcast by CENTURY 21 Signature Real Estate. We discuss building meaningful and impactful businesses, careers, and lives through real estate. Join us each week for special guest speakers, marketing updates, and information to help you build a better business.
Real Estate Market Update - February 2022
Follow along by downloading the market report packet used in today's episode. Join us for our monthly market update conversation with Dylan de Bruin, Kyle Clarkson (Ankeny Broker) and Tami Hicks (Ames Broker). In this episode, we discuss  - Inflation and home value appreciation - Homeowner equity and leveraging it in today's market - Mortgage rate projections - Buyer competition in the market   To download the market report packet used in today's episode, click here. - To access the monthly market report from Keeping Current Matters, go to mykcm.com.
Feb 17, 2022
36 min
Abbey Robertson - Marketing Guidance from an 8.3 Ounce Purist
Abbey Robertson started her real estate career with a wealth of knowledge from her previous marketing gigs at Nike and Red Bull. In this episode, Abbey shares incredible insights about building a real estate brand and growing a real estate business by referral.    Also in this episode: a discussion about what motivates various agents, honing in on your ideal target audience, the Buffini approach to sales, the challenge of navigating the first year in real estate, Abbey's incredible adoption journey with her two daughters, and a bucket full of bumper stickers!
Feb 16, 2022
1 hr 21 min
Renee Dunkel - ”I Just Did My Job.”
Renee Dunkel has produced remarkable results in her business by obsessing about her customers and their outcomes. In this episode, Renee shares insights from her previous sales career and discusses the challenges that accompany a passionate obsession with the client journey.    Also discussed in this episode: Renee's House Hunters episode, agent archetypes, de-personalizing transaction issues, our unique approach to real estate sales, goal setting, finding ideal team members, and building systems to improve to client experience.
Feb 14, 2022
1 hr 8 min
Education - The Value of Your Top People
Do you know who your top people are? When was the last time you thanked them for supporting your business? Join Angela Fisher, Agent Development Director, as she sits down with top team, Megan Mitchum and Nichole Johnson (515realtor.com), to talk about the value your top 10-20 people bring to your business. In this episode, we discuss keeping track of your top people, what it means to teach people to refer to you, how to show care and keep them engaged in your business, and how to thank your people in such a way that they feel appreciated and in turn continue to refer clients to you. 
Feb 11, 2022
24 min
Education - Setting Goals + Sales Contest Update
Join Angela Fisher, Agent Development Director, as we check in with three C21SRE agents participating in our 2022 Sales Contest. In this episode, we talk to Ethan Hokel (@hokelrealestateteam), Sarah McElvaney (@sarahmcelvaneyc21), and Emma Jordison (@emmajordison.realestate) about their progress and the challenge of setting new business and personal goals every week.   Still want to participate in the sales contest? It's not too late! Download the workbook here.
Feb 7, 2022
31 min
Education - Building Trust Through Care, Character & Competence
Join Angela Fisher, Agent Development Director, and Whitney Funkhouser, Director of Growth, as they discuss how to build trust with your people. In this episode, we'll dive into Buffini's 3 C's of trust: care, character and competence. You'll get six practical tactics for positioning yourself as a real estate expert, showing your people how important they are to you and building deeper relationships in order to win advocates.    Our agents can find more coaching resources at c21resource.com/coaching and on the Drive in the Coaching folder. 
Feb 4, 2022
17 min
Gina Swanson - Balancing Life, Business & Purpose
Gina Swanson has spent the past eight years building a remarkable real estate business. A self-admitted planner, Gina talks to Dylan about setting goals and building systems, the process of building a real estate team, the power of vision boards and the multiple roles a woman plays in business, family and personal life and how to balance all of it.
Feb 1, 2022
1 hr 14 min
Marketing - TikTok Tips to Help You Stand Out
TikTok isn’t going away any time soon! Become the expert, educate your audience and stand out from the crowd with these practical TikTok tips from our resident content creator, Hunter, and your marketing team.    Looking for more TikTok insight? Our agents can watch the 'How to TikTok' course. Learn from our top TikTok agents (Kyle Clarkson & Chris Chiaramonte) as they discuss coming up with ideas, best practices and how to go viral. Check it out here.    Stay tuned for more TikTok resources to come!     
Feb 1, 2022
23 min
Real Estate Market Update - January 2022
Join us for our monthly market update conversation with Dylan de Bruin, Kyle Clarkson (Ankeny Broker) and Tami Hicks (Ames Broker). In this episode, we discuss the pace of the current market, rising home prices and: 1. The state of inventory in local markets and the likelihood of it increasing this year 2. The importance of coaching clients through the multiple offer process 3. The impact of rising interest rates and home values on buyers and sellers 4. The role of new construction as an inventory solution for buyers   - To download the market report packet used in today's episode, click here. - To access the monthly market report from Keeping Current Matters, go to mykcm.com. Bonus! Our agents can access multiple offer resources, including guides for clients and strategic tips for you, here.
Jan 17, 2022
36 min
Marketing - Dominate Video with 5 Tips from Top Agents
We're on a mission to make 2022 the year of video for our agents! In this episode, your marketing team discusses the tips shared by Jason Pantana in the latest episode of the Tom Ferry Podcast. We'll cover coming up with content, creating a consistent schedule, "training" the algorithm to recognize your videos and more.  Stay tuned for the next episode where we dig deep into how to succeed on TikTok. Hunter, our newest team member, shares his expertise and advice. Coming on Jan. 27th!   To listen to Jason Pantana's Video Mastermind session with top agents, click here. Our agents can also find our Video Marketing 101 and How to TikTok marketing courses on C21Resource.com. Click here.
Jan 14, 2022
17 min
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