Today we are joined by Geoff Heathering the Clarity CEO who is a Global expert on attaining Business & Personal clarity.Described as' irreverent and insightful' Geoff has a background as an internationally experienced senior executive with over 30 years' spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications. He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales. In this episode we cover:The first step to take in gaining clarityImportance of doing initial research before launching your idea by using Amazon and GoogleGetting your idea validated Selling an idea before you make any salesIdentifying what assets and knowledges you have to create your own toolkit.The best clients for any business of people who've become consciously incompetentWhy you need a value proposition strategy instead of just competing on priceReverse price tiering and price psychologyKnowing 'how much is enough' for you and your lifestylePlanning around event seasons in your industry to avoid buyer fatigue Links mentioned in the podcastGeoff Hetherington - The Clarity CEOMonetising Knowledge Podcast Facebook GroupCourse9Loyalest Webinar