Today we are joined by Tyson Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.As Head of Marketing at businessDEPOT, Tys develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. In this episode we coverHow the collective at Business Depot uses How they use their video marketing tactic 'Blackboard Friday' to educate and build trust with their audience.Content marketing is a slow burnUsing call to actions in their content marketingIncreasing your marketing productivity through batchingBuilding top-of-mind awareness through content marketing and eventsCreating a marketing ecosystem through eventsThe importance of showcasing your brand through your eventsImportance of education and entertainmentPaid versus free eventsUsing live events as your sales funnelThe need to be strategic and consistent with your eventsThe role a good CRM and a segmented database in B2B marketingWhy the business owners and staff need to be in attendance at your live eventsWhy you need to have a business development mindset with your event marketing Links mentioned in the podcastbusinessDEPOT