Today we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers. Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy. In this episode we cover:What is influencer marketingWhat protections are in place to make sure you get value from influencersWhy influencers are not just for the beauty and retail industriesContent and how to link to your sales and lead funnelsExamples of how brands use influencers through content creation, amplification and awareness, SEO and event marketingHow reach demands pricing levels for influencer marketingTypes of campaigns between brands and influencers and what works bestWhat type of access brands get to influence audiencesDisclosure of paid endorsementsCase studies of influencer campaigns for non-lifestyle brandsHow influencer marketing fit into your overall marketing and sales funnelsWhat call to actions work best for B2B campaignsObstacles facing the influencer marketing industryThe importance of education in this industry and what the future holdsData points to look at for influencer marketing Links mentioned in the podcastScrunchMonetising Knowledge Podcast