According to the Global Brand Shopper Survey, 55% of shoppers said they would directly shop with the manufacturer rather than a retailer. And as much as 81% of consumers say that they would buy from a brand directly in the next five years. The major advantage of the D2C model is that you develop a deeper connection with your customers, build loyalty, and provide a superior brand experience and personalized offers.

In this episode, we connect with Mr. Arindam Paul, Founding Member and Head of Marketing & Strategy at Atomberg Technologies, and discuss how to make a successful digitally native brand from scratch while decoding the key factors involved. Atomberg is one of India’s top brands in the burgeoning D2C ecosystem and has gone from strength to strength over the last few years.