The holiday season is around the corner, and brands across the globe will devise various engagement strategies to engage, re-engage and retain customers.  Join your host Shitij as he discusses with Prateek Agrawal, Head of Retention Marketing (CRM), 6thStreet.com about this trending topic and what brands generally do in terms of campaigns and communication. 

Growing at a compound annual rate of 40% to $2.8 billion by the end of 2022, it is safe to say the online gaming industry in India is growing rapidly.  Join Shipra and Tejas as they discuss the role that segmentation, localization, and ASO play in helping homegrown game developers cater to this highly responsive market.

Remittances in the recent past have witnessed robust growth. Recently, the world bank stated that “Officially recorded remittance flows to low- and middle-income countries (LMICs) are expected to increase by 4.2 percent this year to reach $630 billion. To enable all this, brands need to find a unified solution. Enter insights-led customer engagement platform. Join your host Shitij, as he discusses one such success story with Mr. Hani Azzazi, Marketing Manager, PassTo. PassTo is a leading money transfer brand in driving retention and registering higher transfers.

Consumer brands across verticals and geographies are now leading with an insights-led approach, becoming more customer-centric and analyzing behavioral attributes and customer action (within the app or website). This is where the modern-day, end-to-end martech stack comes into the picture. In today’s episode, we discuss how to choose the right engagement platform and create an effective martech stack. Join Uzair Hamid, Head of CRM at Rain, a licensed cryptocurrency brokerage and custodian servicing the GCC & Turkey, and your host Rajarshi as they discuss the tips to choosing the right engagement platform and building a modern-day martech stack.

A modern marketing tech stack operates with many different platforms from CDPs to Engagement Platforms and more. Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) are often confused with each other. Some think it is a versus debate, an either-or situation, but that couldn’t be further from the truth. To shed more light on this topic, your host Rajarshi is joined by expert guest, Naim Younis, Head of Digital Marketing and Acquisition at Commercial Bank of Dubai. Listen to the full episode, as the experts discuss the differences and similarities in function between a CDP and a CEP, different business use cases for implementation, and how the CDP and CEP combination can help brands optimize customer engagement. 

How do you build a modern-day ed-tech platform that encourages and equips learners to solve real-world problems? Find the answers as your host Shalini Devji-Jethwa, Director of Marketing, Europe, MoEngage, is joined by Aradhana Iyer Vohra, CEO, Neobael, and Elaine Chew, COO, Neobael. Discover how Neobael inculcates 21st-century skills in their learning modules designed for primary-aged learners, core values that define (Create. Present. Lead.) Neobael and how it translates into customer engagement and business strategies, along with the approach to interdisciplinary learning that can be applied to real-world scenarios. Learn what it takes to set up a global ed-tech business, what it entails, how the platform is built in terms of courses and trainers, and pitfalls to avoid in this insightful episode. 

Days of growing a business only on performance marketing are over. Organically reimagining commerce is the only way for digitally native brands to win by decreasing acquisition costs and delighting customers. The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaearth are great examples of brands doing that right!  To shed light on this topic, your host Rajarshi speaks to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential commerce platform, purpose-built for brands to provide unique D2C experiences which attract and engage customers.

According to App Annie’s reports, mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020! But with high adoption, there seems to be a problem of even higher churn in the gaming industry. In this episode, we look at the high churn phenomenon in gaming, discuss the factors involved, and provide actionable tactics that can arrest this high churn. Join your host Rajarshi as he engages with Sasha Hodes and Dana Pavel from AppFollow, in this insights-packed episode! You can check out AppFollow's Mobile App Reputation Management Report here!  

According to the Global Brand Shopper Survey, 55% of shoppers said they would directly shop with the manufacturer rather than a retailer. And as much as 81% of consumers say that they would buy from a brand directly in the next five years. The major advantage of the D2C model is that you develop a deeper connection with your customers, build loyalty, and provide a superior brand experience and personalized offers. In this episode, we connect with Mr. Arindam Paul, Founding Member and Head of Marketing & Strategy at Atomberg Technologies, and discuss how to make a successful digitally native brand from scratch while decoding the key factors involved. Atomberg is one of India’s top brands in the burgeoning D2C ecosystem and has gone from strength to strength over the last few years.

In 2020, global subscription revenue from the top 100 subscription apps excluding games, climbed by 34% year-over-year to $13 billion up from $9.7 billion in 2019! Apps are increasingly turning to subscription models as a means of monetization. But to develop into a successful business model, subscriptions must be supported by a clearly defined mobile growth strategy. In this session, your host Kshitij Hastu (Senior Director of Growth - North America, SMB Sales - EU, MoEngage) joins David Barnard (Developer Advocate, RevenueCat) and peels back the layers on app growth and the role played by freemium strategies.