In 2020, global subscription revenue from the top 100 subscription apps excluding games, climbed by 34% year-over-year to $13 billion up from $9.7 billion in 2019!
Apps are increasingly turning to subscription models as a means of monetization. But to develop into a successful business model, subscriptions must be supported by a clearly defined mobile growth strategy.
In this session, your host <a href="https://www.linkedin.com/in/kshitijhastu/" target="_blank" rel="nofollow">Kshitij Hastu</a> (Senior Director of Growth - North America, SMB Sales - EU, MoEngage) joins <a href="https://www.linkedin.com/in/drbarnard/" target="_blank" rel="nofollow">David Barnard</a> (Developer Advocate, <a href="https://www.revenuecat.com/" target="_blank" rel="nofollow">RevenueCat</a>) and peels back the layers on app growth and the role played by freemium strategies.

Growing a Digitally Native Consumer Brand From $1 Million to $10 Million

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.