Show notes
How do you win in the most competitive space ever: mobile gaming? Well, you track 250 different features and components of games and see which ones tend to influence success.In this episode of Mobile Heroes Uncensored, Peggy & John chat with GameRefinery’s head of analytics Joel Julkunen. He’s not just a gearhead: he’s the former archery champ of the Finnish Air Force.More importantly, he’s constantly tracking all the variables that go into mobile gaming success. And, of course, sharing that with us in MHU. We chat NFTs (hate ‘em? love ‘em?), we chat genre mashups and casual/mid-core crossovers, we chat social features, and of course we chat battle passes.Timestamps

