Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
3 ways for mobile marketers to win in 2022 (and a recap of YAYs and BOOs from 2021)
25 minutes Posted Dec 22, 2021 at 10:20 am.
2021 yays and boos
Shamanth Rao
Feeling bad for Android
Apple vs Google
Adtech consolidation
Mobile games and ATT
Ad network winners and losers
Peggy dances on a toilet
Content fortresses: Reddit vs TikTok
What will be big in 2022
Top 3 tips for mobile marketers in 2022
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Show notes
We have had a year. In some ways an awful, horrific, challenging year. In other ways a crazy, wacky, but growth-filled year. What happened? What did it mean? And, more importantly, how will mobile marketers achieve massive growth next year in 2022?
In this episode of Mobile Heroes Uncensored, hosts John Koetsier & Peggy Anne Salz chat with Shamanth Rao, who has lead growth for games leading to acquisitions by GSN Games, Zynga, and GameLoft (!!!). He now runs Rocketship HQ and might just possibly have a podcast that maybe potentially a few people might listen too. (It may or may not be called the Mobile User Acquisition Show.)
We rant and rave about the highlights and lowlights of 2021, then get Shamanth’s top 3 tips on how to win in 2022.
Timestamps