You know about growth marketers. You know about mobile advertising. But have you heard about "performance artists?" (And no, we're not talking about weird things in off-Broadway plays or pop-up art displays.) Performance artists, Lidia says, transform KPIs into winners.How?In this episode of Mobile Heroes Uncensored, Socialpoint's UA lead Lidia Perez leads us through the process of creating winning creative. Which, as you know, can make a horrible app temporarily successful, a so-so app quite successful, and a truly good app (like yours!) a massive take-no-prisoners winner.What we chat about:- finding winners- finding losers (almost as important!)- the right metrics to watch (top and bottom funnel)- and building a systematic process for designing and testing winning creative