CPIs are up almost 50%. ROAS, of course, is down. Competition is now global, and almost everything anyone could ever think of has been turned into a casual game?

So what do you do?

Well, maybe NFTs.

And, perhaps, acquisition for cross promotion.

In this episode of Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz chat with Miniclip director of performance marketing Jonathan Winters and Funorama head of business development David Pich. We chat chess (yep!) maximizing player value, engagement, retention, NFTs, cross-promotion, and even a little iOS vs Android.

Plus we end with each expert’s top 3 tips for mobile marketers in casual games heading into 2022.