As we move into the cold, dark winter months, you might start to notice a change in your customers' behavior. Some of them may be less talkative and more reserved; others might be more irritable and impatient. What causes these behavior shifts? And what do they mean for your business?
In this week’s Mindstate Marketing Hour, I will discuss how shopper mindstates change in the wintertime. More importantly, I’ll give you a simple strategy to implement if you find that your sales are suffering from the winter blues.

There are many avoidable mistakes that business owners make in marketing. Sometimes it’s as simple as writing a self-serving subject line in an email. Other times it’s having a confusing price structure. These small choices can have major consequences for the future of your business, even if you do everything else right.
In this week’s Mindstate Marketing Hour, I will discuss the biggest mistakes to avoid when developing your marketing strategy and how to get the most out of every campaign.