What does it take to design engaging advertising that drives consistent sales? Who better to ask than someone who specializes in helping designers apply behavioral science to their creative.In this week’s edition of the Mindstate Marketing Hour, guest Sarah Levinger shares how you can use your design to stand out from the crowd, boost sales, and achieve an ROI.

Determining whether your marketing strategy is paying off can be overwhelming. With so many factors to consider, it can be difficult to know where your brand actually stands.So how do you determine if your marketing strategy is actually working? Join me in this episode of Mindstate Marketing Hour to learn a 4-step plan to assess the effectiveness of your marketing efforts, pinpoint where it’s going wrong, and start seeing results.

How to pick yourself back up when something doesn’t go the way you planned.2018 was the hardest year I have ever had in business.  This is the year that my first company, TriggerPoint, was weeks away from being acquired by a dream company who I thought would be perfect to help us reach our vision for the research industry.  Months later after a massive investment of time, money and emotion, the deal fell through leaving me, my colleagues and my family in emotional and financial turmoil for months to come.  But in that journey, I learned a great deal about how to pick myself up from life’s disappointments. 

AI allows machines to learn and work on tasks that would otherwise be time consuming. But it’s not just for tech companies.AI can help all types of brands and businesses do more with less—as long you don’t lose your humanity when using it. Check out this episode of the Mindstate Marketing Hour to learn about to use AI effectively in your brand while keeping a human touch.

Breaking through the noise in a crowded marketplace isn’t easy. Doing it as a solopreneur is even harder! So, let’s learn from someone who has built an iconic brand that’s changing an entire industry… all on her own.  In this episode of the Mindstate Marketing Hour, we will be talking to Melina Palmer, Founder and CEO of The Brainy Business. Melina will share how she created an iconic brand by humanizing behavioral science—and how you can do the same.

Ever feel like you’re just not good at selling? While other people are just ‘born salespeople,’ for you, it’s a constant struggle? The good news is, you can use behavioral psychology to be more effective in your selling goals. So, whether you’re a sales newbie or an old pro, check out this episode of the Mindstate Marketing Hour to kick your sales game up a notch!

Focusing on relating to your customers is a constant, but what about relating to your employees? They are a huge part of your business. When they feel a deep connection with the company culture and that they belong, your company thrives. We’re still in the midst of the Great Resignation, and many businesses are struggling to attract the talent they need. Your company culture plays a significant role in getting and keeping great employees.  In this episode of the Mindstate Marketing Hour, we will discuss how to use behavioral psychology to create a genuine and authentic company culture that your employees will love!

What if businesses started putting people first instead of profits? It's something that we all want to be better at. The problem is, it’s hard to be profitable when you’re going above and beyond to help every customer. …Or is it?In this special edition of the Mindstate Marketing Hour, we're chatting with Pricilla McKinney, CEO of Little Bird Marketing, to find out whether a human-centric approach could actually be beneficial for businesses. Don’t miss it!

Being an entrepreneur or marketing director is something many people dream of…until they’ve done it for a few years. Then, you hit the slump. Your days lack joy, and the grind makes it hard to get out of bed in the morning. If you’ve been in the slump before, you know how hard it is to get out of it. Fortunately, there are some practices you can implement to regain your joy, confidence, and love of what you do again. Listen to this episode of the Mindstate Marketing Hour to find out what they are.

Consultants have one of the most difficult jobs on the planet for the simple fact that there are so many of us. Heavy competition can prevent you from making a profit—even if your services are superior to competitors. In tomorrow’s Mindstate Marketing Hour, I’ll share the top 5 problems consultant firms face on a daily basis—and how to overcome them using behavioral psychology.