There are many avoidable mistakes that business owners make in marketing. Sometimes it’s as simple as writing a self-serving subject line in an email. Other times it’s having a confusing price structure. These small choices can have major consequences for the future of your business, even if you do everything else right.

In this week’s Mindstate Marketing Hour, I will discuss the biggest mistakes to avoid when developing your marketing strategy and how to get the most out of every campaign.