For many, the landmark 2006 documentary The Secret was their first introduction to new age spiritualism and the law of attraction. This turned many of the Self-Help gurus featured in the documentary into overnight celebrities, including James Arthur Ray. From his “rockstar,” style seminars and in your face attitude, James rose to prominence by giving his attendees immense challenges, pushing them to breakthrough. But when a sweat lodge ran by James killed three people, the question remained: was he at fault? Did his teachings lead to this? Would he ever face justice or apologize?