Credibility and authority indicators like books and podcasts are more within reach than ever before.

This means the bar of being seen as an expert in a market or niche is constantly being raised, and we need to be able to keep up. Every piece of content we put out, whether it’s a Live format or a professional video has to be able to build to add to our positioning as experts.

What credibility indicators are the audience using to decide who has authority? How do we utilize different video content to showcase our expertise and authenticity?