In an influencer/thought-leadership business, the health of the operation is determined by us having a predictable, sustainable and sellable way to bring the right people into our email list. If our email list is flat, our whole business is flat.A system that allows us to reliably grow our email list is critical, and Facebook advertising is a vehicle for getting opt-ins, sales and building our list.&nbsp;&nbsp;What are some of the tactics we can put in place quickly that can get us results? Why do we need to have a solid funnel before investing in ads?

Rick Mulready on Becoming MicroFamous & Breaking Out of Being the “Facebook Ads Guy”

30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?

Hint - It's not taking 15 selfies a day for social media (thank God). 

The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.

In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.

I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations.
 
Hosted by Matt Johnson, agency founder and author of MicroFamous.