One of the biggest challenges coaches, speakers and consultants face today is how the speed of change in relevant tactics has impacted our shelf life in the business. Staying current and relevant has never been more critical to our professional longevity.

The experts who have managed to stay relevant have figured out how to pivot, how to keep driving value and even the new niches they can step into. The key is positioning ourselves and our expertise in a narrative that has long-term appeal.

What are some of the most common mistakes coaches and consultants are making? How did Belinda Ellsworth build a reputation for herself in direct sales that has lasted decades, and what drove the exploration of a new niche?