One of the biggest mistakes digital agency owners make is thinking we can get away with not having a dialed in message because we aren’t in traditional marketing. Why is it so important for us to develop a strong, concise and empathetic message, and what can traditional marketing teach us about that? How do we generate the right traffic for our clients instead of generating traffic for the sake of bragging rights? How can we ensure that we have trust, leverage and options when it comes to our client relationships?