Marketing is the process of automating sales and making it more efficient. How should we think about marketing and how it relates to sales in a way that benefits us? If we have to be 1% better to get 100% of the commission in sales, how do we make sure we stack everything up in our favor to win? When people struggle to pin down a niche, are they chasing variety or hiding from the fact that don’t want to buckle down and do the hard work of focusing? How can we make money multiple ways helping the same core group of clients?