Welcome back to the MicroAdvice Podcast. Thanks for watching the video, and please subscribe to see more CX insights from industry leaders!

Today, our spotlight topic is CX tools, how to choose the right ones and ways to avoid pitfalls. 

To better understand this concept, we’re here with Scott Hanford, founder and CEO of Muze (https://www.hellomuze.com/). 

Muze allows you to create video-powered surveys to get richer feedback without all of the headaches of traditional user research.

In this video, you will hear Scott and I discuss the following tips:

1.)  What led Scott to build Muze, and how is helping companies deliver a better customer experience.

2.) Some of the biggest CX gaps that need to be addressed using a software or tool, and how to effectively use such tools to fulfill these gaps.

3.) How to find the best CX tools that fit your needs, when many seemingly offer similar solutions. 
 
4.)  Pitfalls to avoid when purchasing and using CX tools. 
 
5.)   How companies can maximize their experience using a tool, to achieve the best outcomes for their customers. 

If you have ideas for Podcast episodes, please [email protected] or join me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio).

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