Welcome back to the MicroAdvice Podcast. Thanks for watching the video!

Welcome back to the MicroAdvice Podcast. Today, our focus is helping customers achieve better results at their jobs.

To better understand this concept, we’re here with Jay Haynes.  Jay is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams.

In this video, you will hear Jay and I discuss the following tips:

1.)   The background of "jobs-to-be done" using specific examples and Harvard research on the subject. 

2.) Leading causes of customer pain points in using tools or services to do their jobs effectively, and how to quickly identify solutions to resolve these pain points. 
 
3.)   How your customers' jobs can be broken into three elements; a.) functional, b.) consumption and c.) emotional. You will hear case studies of how you can help your customers achieve all three through your product or service.
 
4.)   Specific examples and stories from the field of how companies turned a negative customer experience into a positive one by delivering on what customers need to do their jobs better.
 
5.) Barriers to delivering a high-quality CX, and how to overcome these barriers by identifying the job your customers are trying to achieve. 

6.) What companies can do to prevent a good customer experience (CX) from going awry and preventing higher than normal customer turnover before it starts.

If you have ideas for Podcast episodes, please [email protected] or join me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio).

Follow this and other leading #CX​ practices at https://www.microadvisers.com

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