Today, our spotlight is on Voice of the Customer programs, specifically what works well, what does not, and what you can do to be successful. 

To learn more about the leading voice of the customer practices, we’re here with Principal of AWH , Ryan Frederick.  AWH is a design studio based in Ohio, focused on designing and building mobile, web and IoT applications and digital products. (Learn more at http://www.awh.net​)

Ryan and I explore topics such as:

1.)   How to build and operate an organization that truly understands its customers’ needs and stays close to them as those needs change over time.

2.) How to design VOC programs differently for mature organizations vs. startups.

3.)   How to apply voice of the customer results for innovative solutions to customer outcomes.

4.)   How companies can avoid bias in their VOC research.

5.)   Managing a unified voice of the customer program across multiple client with different needs, desires, and results.

6.)   How to build a VOC program that is poised for success.

If you have ideas for Podcast episodes, please email Jim Buscaglio at [email protected] or add me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio​).

Follow this and other leading #CX​​ practices at https://www.microadvisers.com​

​​YouTube Link:
https://youtu.be/JDlreVgUcoY​

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