Jeffrey Shaw is a coach and the Founder of the Self-Employed Business Institute—a five-month business training and coaching education program for self-employed business owners. He is the author of two books: LINGO—which explores how business owners can make themselves irresistible to customers—and The Self-Employed Life, which highlights business and personal development strategies to build a sustainable company. In addition to his work as a coach, Jeffrey is one of the most preeminent portrait photographers in the country whose talent is sought-after by C-suite executives of Anheuser-Busch, Twitter, and many others.

Jeffrey joins me today to discuss the three pillars of a sustainable self-employment business. He explains what a lifestyle business is and why it’s okay to build a business and not sell it. He describes why people are leaving their jobs in The Great Resignation and shares what individuals need to expect when they leave their regular jobs to start a business. Jeffrey also underscores the role of personal development and self-inquiry in starting a healthy, sustainable business.

“When you're self-employed, your level of success is proportional to your level of personal development. You can’t expect to be more successful than you believe you’re capable of.” - Jeffrey Shaw

This week on Mastering Overwhelm:

• The Great Resignation, why people are leaving their jobs, and what a lifestyle business is
• Jeffrey’s forewarnings on leaving a regular job to start a business
• Why Jeffrey wrote The Self-Employed Life
• The three pillars of the Self-Employed Ecosystem
• The “deserving ceiling” and the important role of personal development in self-employment
• Optimizing business strategies for a self-employed business
• Hug marketing, turning clients into advocates, and the power of words in self-employment
• The “What’s Going Right” journal and the role of daily habits in building a sustainable business
• The value of self-inquiry and Jeffrey’s studies in Buddhism
• What Jeffrey learned from selling eggs door-to-door when he was young

Resources Mentioned:

• Book: The Diamond Cutter: The Buddha on Managing Your Business and Your Life by Geshe Michael Roach

Connect with Jeffery Shaw:

• Jeffrey Shaw Website
• The Self-Employed Assessment
• Book: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
• Book: LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
• Jeffery Shaw on LinkedIn
• Jeffery Shaw on Instagram
• Jeffery Shaw on Facebook
• Jeffery Shaw on Twitter

Mastering Overwhelm - Set Yourself Free to Enjoy Your Success

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