Marketing x Analytics
Marketing x Analytics
Alexander Sofronas
Analytics x Marketing, with Guan Wang
47 minutes Posted Jul 30, 2022 at 7:26 pm.
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In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.

 

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