Marketing x Analytics

Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week’s edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI.

In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI ’deepfake’ technology, how automation will revolutionize work, and more.

In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.

Interested in DIRECTV service? Get up to $400 off when you email [email protected] with your name and preferred product (via Satellite or via Internet).  In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more.

In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more.

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world’s largest companies, and more.

In our latest episode of ”Marketing x Analytics”, we chat with Aliza, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you’re looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed.

Today, we’re thrilled to share an episode that offers a 360-degree view of investing and innovation. Join us as we sit down with Alex Bilzerian, an industry expert in venture capital, AI, machine learning, and much more. What sets Alex apart? His unique blend of educational background in Physics and Creative Writing, and extensive experience in sectors like commodities and product marketing. In this interview, we discuss Alex’s personal inspirations, dive deep into his approach to investing, and talk about resources he recommends for those keen to follow in his footsteps. Don’t miss the exciting brainstorming session between Alex Bilzerian and host Alex Sofronas, where they conceptualize a business idea live on the show!

Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she’s also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack: 🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including starting her own Vegan goods eCommerce site. 👥 Team-Building: Tifany’s foolproof strategies for hiring top-tier talent. 📈 Analytics & Data: How her agency sets up robust analytics and data storage systems for measurable success.

Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella’s, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈 Don’t miss this direct marketing masterclass!