In this episode I sat down with <a href='https://www.linkedin.com/in/crmjieunkang/'>Jieun Kang, a Marketing Scientist at AT&amp;T, and an Author.</a> <a href='https://www.amazon.com/Big-Data-Analytics-Creative-Marketers/dp/0228850886/ref=sr_1_9?crid=2OX5RD36CEBTN&amp;keywords=big+data+analytics&amp;qid=1642446217&amp;s=books&amp;sprefix=big+data%2Cstripbooks%2C69&amp;sr=1-9'>Click here to buy her latest book, Big Data Analytics for Creative Marketers</a>. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. 
This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.
 
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Have questions about Marketing Analytics? Email Alex at <a href='mailto:alexandersofronas@gmail.com'>alexandersofronas@gmail.com</a>
 
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Analytics x Marketing, with Guan Wang

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!