In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Carlos Corredor, a veteran in marketing analytics and founder of the digital marketing agency, Condor. Carlos discusses the nuances of B2B marketing, emphasizing the importance of CRM management, the evolving landscape of generative engine optimization (GEO), and the strategic leveraging of paid and organic content. The conversation also explores targeting personas, competitive advertising, and the impact of AI on marketing strategies.