Marketing with Walker and Grimm

Not only is Nancy Tulli Marcus’ former boss, she’s also a former general sales manager at WGAL and an expert in video marketing. This week, Nancy joins John and Marcus to explain why marketers still need to understand how to plan and buy TV advertising even as digital marketing seems to be taking over.

For the last three years, business owners in Pennsylvania have had the option of becoming a benefit corporation: a for-profit business with a well-defined social mission. This week, Marcus and John interview Lancaster business owner Julien Godbarge on his decision to operate a B Corp and the positive impact that B Corps have on our community.

This week, Marcus and John are joined by one of the organizers of Lancaster’s Insight Marketing Conference, Lucas Stacey from Quantum Dynamics. Tune in now to find out what this year’s conference is all about, who will be speaking and which workshop track is right for you

Managing your digital marketing campaigns in real time is critical for getting the best results. Marcus and John discuss how to test multiple ads, how to use Spyfu to get competitive intelligence and how to use real-time information to optimize campaigns.

Target right, spend enough and keep at it. Marcus and John discuss why advertising frequency is critical to achieving advertising results. Then, they explain how to concentrate media into the most effective flights, how to evaluate results and compare media costs using cost-per-thousand (CPM).

Marcus and John discuss how Lancaster County businesses use distinct marketing messages to break through the clutter, get impact and win new customers.

What is the Economic Development Company (EDC) and why should business owners in Lancaster County care about it? This week, get the answers to these questions as John and Marcus interview the newest economist to join the ranks at the Lancaster County EDC, Naomi Young.

What role does sound play in marketing today? This week John and Marcus interview Mark Weidel, an expert in radio marketing, on how America’s largest reach medium can be used to drive small business sales today.

This week, John and Marcus reveal their secrets for setting goals and measuring results by turning the table on themselves to give you a behind-the-scenes look at Marketing with Walker & Grimm. Plus, you’ll hear what an “addressable” market is and why engagement is a critical part of any marketing campaign.

The 22 Immutable Laws of Marketing is a book that was once seen as a business owner’s definitive guide to brand promotion, but do the laws in this book still apply today? John and Marcus explore some of the book’s long-held marketing principles and discuss whether or not they’re still valid 24 years later.