Target right, spend enough and keep at it. Marcus and John discuss why advertising frequency is critical to achieving advertising results. Then, they explain how to concentrate media into the most effective flights, how to evaluate results and compare media costs using cost-per-thousand (CPM).

3-Ms of Marketing – Management: How to Test, Measure, and Improve Your Marketing Campaigns

Hosted by John Walker and Marcus Grimm, each episode focuses on marketing concepts and strategies, providing local listeners with actionable tips they can use to improve their marketing campaigns.

3-Ms of Marketing – Media: Media Planning Tips to Ensure Your Plan Has Impact