Welcome back to the Marketing Shift podcast! I'm thrilled to welcome you to the new Marketing Shift – where timeless strategies never go out of style. Marketing Shift lives to simplify marketing and business growth for entrepreneurs at any level with solutions and strategies that are timeless and innovative, effective and easy. There are three main concepts that are at the heart of everything you’ll see and hear from my business moving forward. Tune in to learn all about them and follow along on Instagram @marketingshift for more!  --- Send in a voice message: https://anchor.fm/marketingshift/message

How would it feel if you could run a thriving business that doesn’t require you to work around the clock? Imagine how much more time you’d have to spend with family and friends or doing things you love outside of your business. Well, that’s exactly what Laura Murphy, owner of Laura Lee Creative, did for her own business and helps her clients achieve through the power of systems and workflows. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. This brilliant multi-passionate entrepreneur’s main goal is to help creative business owners take their business and lives to the next level with freedom and alignment. Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now!  --- Send in a voice message: https://anchor.fm/marketingshift/message

Have you ever spent hours looking at a sales page for a course or program, decided that it was exactly what you need to get to your next level, and then finally made the purchase… only to be left feeling totally underwhelmed when you actually start consuming the content?Unfortunately, this is a common occurrence in our online space. Sales page and marketing strategies that make BIG promises on the transformations you’ll get when you invest in this one particular thing -- but the actual content of the course or program doesn’t support those claims. But I know that you’re an online business owner who deeply values the transformations you help your clients and students get -- that’s important to people like us, so today, I’m bringing on the perfect guest to help us create programs that TRULY get results. Kristina Talarek is a Program Design Consultant, and she’s on a mission to shake up the way online coaches think about our courses and digital programs.She believes course design is both an art and a science, and she helps her clients create innovative learning experiences by blending data and psychology with creativity and intuition. The result? Unshakable confidence in your course, a deeper impact for your students, AND raving fans who are already drooling over your next offer.If you have a course or are thinking of creating one in the future, get ready to take some notes and let’s dive in. Download Kristina's FREE Presentations that Pop Training! Follow Kristina on Instagram @kristinatalarek --- Send in a voice message: https://anchor.fm/marketingshift/message

No matter what type of online business you run, having strong sales skills is crucial and marketing your business will only get you so far before it’s time to really put those sales skills to the test. Today, I’m bringing on the queen of sales to help us feel more confident in this process for our own business. I’m joined by Meghan Lamle, Business & Sales Mentor, who’s giving us the inside scoop on sales psychology and using sales to take our business to the next level. I encourage you to grab a notebook and pen because this episode is full of actionable takeaways and tangible sales tips that you can start working on right now.Follow Meghan on Instagram @meghan.lamleLearn more about Meghan's Scale to $5k program! --- Send in a voice message: https://anchor.fm/marketingshift/message

Feeling overwhelmed by finances is so common, and it can be even more stressful when talking about business finances as an entrepreneur. In today’s episode, I’m joined by my friend Jolene Stahn. Jolene is a money coach who paid off $200,000 of debt in 3 years and now helps us go from confused and unsure of our finances, to confident and financial freedom. Jolene is giving us tips on how we can get started on understanding and improving our business finances, and shares some specific takeaways that you can start implementing right now. Download Jolene's FREE Finance Tracker!Follow Jolene on Instagram @JoleneStahn --- Send in a voice message: https://anchor.fm/marketingshift/message

Have you ever wondered how you can reduce stress, overwhelm and anxiety while increasing your energy, productivity and self-worth as an entrepreneur? As business owners, it’s so easy to feel pulled in a bunch of different directions which can take a toll on your energy and throw off your overall alignment.Today, I’m joined by a very special guest, my friend Lisa Caffey. Lisa is a holistic wellness coach who combines energetic alignment and spiritual strategy to guide us in manifesting their dream life and business. We’re diving into chakras and reiki and Lisa is sharing so many amazing takeaways that you can start implementing today to improve your overall well being. Download Lisa's Free Chakra GuideFollow Lisa on Instagram: @herwildsoulxx --- Send in a voice message: https://anchor.fm/marketingshift/message

Quality and consistency are two crucial elements when it comes to content creation. But how do you create content on Instagram that’s strategic and actually helps to drive sales for your business?Today, I’m joined by Marketing Mentor Leticia Collins to talk about how you can start to prime and prepare your audience for your paid offers through strategic Instagram content. Leticia breaks this down in a way that’s so easy to implement and excel at, so grab a notebook and let’s dive in! Grab Leticia's FREE lesson on the 4 types of content to make more sales in your business!Follow Leticia on Instagram @leticiacollins.co --- Send in a voice message: https://anchor.fm/marketingshift/message

A few weeks ago, I had my Instagram audience submit any and all of their marketing questions for a super fun Q&A session with Moria of Mor Media. Moria is a CEO coach and Marketing Consultant helping driven female CEO’s elevate their brands, raise their impact and activate their income through finesse and innovation. She’s an ex-marketing and E-commerce specialist that managed a multi-million dollar portfolio and now she helps women create that success without sacrificing health for hustle. This episode is overflowing with amazing marketing tips you can implement right away for your business. We covered everything from figuring out how to niche down and find your true calling, to prioritizing your marketing efforts and everything in between!Follow Moria on Instagram @mormedianyc --- Send in a voice message: https://anchor.fm/marketingshift/message

How many times have you landed on an Instagram profile and seen the phrase “I help…”? While it’s a great starting point to understand how you help your ideal client, it may not be the best way to stand out to your audience.If you’re ready to develop a brand message that’s full of personality, then you are going to LOVE today’s episode. I’m joined by copywriter and creative director Katie Pannell, who’s giving us the low-down on her Chile Lime Challenge and how we can implement it ourselves to kick our brand message up a notch. Sign up for Katie's FREE Chile Lime Challenge!Follow Katie on Instagram: @katiepannellcoJoin Katie's Facebook Group: Fluff Off: Copywriting & Brand Strategy That Doesn't Suck --- Send in a voice message: https://anchor.fm/marketingshift/message

Gaining visibility on Instagram as a new entrepreneur can feel pretty intimidating. We know we want to position ourselves on social media in a way that will lead to trust and sales, but how do we get to that point?Today, I'm talking with Zara, an Instagram Marketing expert & Business strategist helping female entrepreneurs to attract their dream clients on social media and to build sustainable businesses through high-converting marketing & visibility strategies. She's sharing tips to start feeling confident with social selling, and specific ways you can get in front of your ideal clients on Instagram.Follow Zara on Instagram: @thezarachar Join Zara's Fearless Bosses Community! --- Send in a voice message: https://anchor.fm/marketingshift/message