The E-Comm Show
The E-Comm Show
Andrew Maff
How Organic Muscle Won the Supplement Space with Trust, Reviews & Retail Growth | EP. #210
22 minutes Posted Nov 19, 2025 at 5:00 am.
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Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches...