The E-Comm Show
The E-Comm Show
Andrew Maff
Industry Insights: The #1 CPG Marketing Mistake | EP. #209
24 minutes Posted Nov 12, 2025 at 5:00 am.
0:00
24:57
Download MP3
Show notes
What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math. In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit. What You’ll Learn: The #1 CPG marketing mistakeRethinking CAC vs LTV in...