For years, Andrew has said the same thing: stop treating your website and your marketplaces as separate businesses. Now, AI has changed the picture again. In this 242nd episode of The E-Comm Show, Andrew Maff breaks down the future of omnichannel marketing and why AI has become the middleman between your ad and the sale, deciding where customers actually buy. What You'll Learn: Why your online presence now matters more than any single channelHow customers really move across ads, email, Amaz...

What if SEO could become one of your strongest B2B sales channels? In the 241st episode of The E-Comm Show, Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a digital-first B2B e-commerce strategy that now generates roughly 60% of its leads through SEO. Learn how Dilworth attracts high-intent B2B buyers, converts first orders into repeat customers, manages wholesale margins and fulfillment, expands into high-ticket products, and uses...

Amazon isn't going away, but your dependence on it should. In this 240th episode of The E-Comm Show, host Andrew Maff breaks down the growing cost of selling on Amazon, from rising FBA fees and CPCs to inventory penalties, inbound placement costs, and the countless smaller charges slowly eating away at seller margins. If Amazon fees are crushing your margins or your business still depends heavily on the marketplace, this episode is a wake-up call to start building beyond it. What You'll Learn...

The brands that win with AI won't be the ones trying to game the system; they'll be the ones customers already trust. In this episode of The E-Comm Show, Andrew Maff explains what AI shopping agents mean for e-commerce, how consumer behavior is evolving, and what brands should focus on today to remain competitive as AI-powered shopping becomes mainstream. What You'll Learn: How AI shopping is changing product discoveryWhy brand mentions are becoming more valuable than everThe truth about GEO ...

The strongest Q4 brands aren't simply better at running promotions, they're better at preparing for them. In this 238th episode of The E-Comm Show, Andrew Maff shares practical strategies for planning ahead, lowering customer acquisition costs, building stronger audiences, and creating a Q4 strategy that continues paying off long after the holiday season ends. What You'll Learn: Why Q4 planning should start nowHow to lower acquisition costs before the holidaysWhy customer lifetime value matte...

Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs. In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs, about manufacturing, DTC growth, AI, and building a brand that stands the test of time. Learn how dogIDs has navigated more than two decades of change while staying focused on quality, customization, and customer relationships. What You'll Learn: How dogIDs has thrived for ove...

Purpose isn't just good for business, it's what gives customers a reason to care. In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape. What You'll Learn: How purpose can become a competiti...

Selling an e-commerce business is often the biggest financial transaction a founder will ever make. In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions. What You'll Learn: How e-commerce valuations have change...

Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation. In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems. What You’ll Learn: How ...

Too many Amazon ad accounts are being built for complexity instead of performance. In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it. Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actually scale profitably. What You’ll Learn: Why over-segmented Am...