How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way. In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influencers and making it easy for potential customers to get ahold of product samples. If you’re interested in transforming e-commerce hurdles into opportunities, don’t miss this episode!  Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s. In this episode, Darren will discuss how each and every customer interaction — the good, the bad, and the ugly — provides invaluable insight, how his team organizes those insights, and how transparency is crucial for building brand loyalty. If you’re interested in how a seasoned veteran makes the most out of customer data, this is an episode you shouldn’t miss! Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

How do you successfully market your product when regulators are breathing down your neck? On this 119th episode of The E-Comm Show, Andrew Maff interviews Chris Fontes, CEO and founder of High Spirits, a pioneering cannabis beverage brand that’s quickly becoming one of the biggest in the business. In this episode, Kevin will discuss the trials and tribulations of selling and marketing a highly regulated product, explain his role as an advocate for his industry, and explore the science behind High Spirits’ products. Additionally, he offers insight into how his company balances modern marketing tactics (from geotargeting to influencer partnerships) with old-school social engagement. Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

 In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here. Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and how to capitalize on their power), what LinkedIn’s new stories feature means for sellers (and why story platforms are so important), and the effectiveness of Google Smart Shopping campaigns. Additionally, Andrew ponders the role of dedicated marketing specialists in 2024. Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook.Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand awareness but also enhances customer comfort with their purchases. Additionally, he reveals strategies for increasing Facebook followers without direct payment. Andrew focuses on designing ads that serve dual purposes: achieving primary goals while simultaneously bolstering follower growth.Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts. Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign and ad group structuring, ad types, bidding strategies, and the optimization of landing pages for these ads.Furthermore, Maff addresses the keyword targeting strategy used by paid advertising agencies for e-commerce sellers, highlighting its simplicity and effectiveness. He elaborates on the creation of campaigns that strategically negate keywords, leveraging different priority campaigns for more controlled bidding on specific keywords. His discussion extends to the importance of optimizing the Google Merchant Center, providing a comprehensive view of both organic and paid strategies for enhancing online presence and e-commerce success.Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

How do you balance the demands of retail and e-commerce in the world of CPG? On this 114th episode of The E-Comm Show, Andrew Maff interviews Kevin Land, Director of E-Commerce for Health-Ade Kombucha. Stocked by over 40,000 stores nationwide, this California-based company is growing fast, and Kevin has been along for the ride for nearly a decade. In this episode, Kevin will discuss how Health-Ade bolsters brand awareness through digital marketing, and weighs in on the unique challenges of convincing new customers to try an unfamiliar product. If you’re interested in learning how a successful CPG brand leverages its online presence to improve customer loyalty, don’t miss this episode!Watch the full episode below, or visit TheEcommShow.com for more.Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

Amazon is a powerhouse platform for sellers, but issues like product delistings and account suspensions can pose a serious threat to your bottom line. On this 113th episode of The E-Comm Show, Andrew Maff interviews Ben Smith, Head of Sales, Partnerships, and Marketing at Seller Candy, a unique firm that helps Amazon sellers navigate some of Amazon's murkier policies.In this episode, Ben will discuss how Seller Candy uses a four-step system to get sellers over everyday hurdles when the helpline isn’t cutting it. If you’re too busy to spend hours on the phone with Seller Support, Seller Candy — which currently offers free consultations — might be just the service you’re looking for. Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com

If you’re not diversifying your sales channels, you might be leaving money on the table. On this 112th episode of The E-Comm Show, Andrew Maff interviews Chris Shipferling, founding partner of GW Partners, a full-service firm that helps consumer brands navigate expansion and, ultimately, acquisition. In this episode, Chris will discuss how GW Partners leverages operational expertise — including a deep understanding of the nuances of E-commerce — to help clients optimize and increase value. With over twenty years of experience in the field, he’s got a lot of valuable insights, so be sure to listen to this episode for a crash course in smart business management! Tune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.comTune in and enjoy today's episode of The E-Comm Show!If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: [email protected] you'd like to catch up on past episodes, visit www.theecommshow.com